IN THE PRESS

With marketing getting more complex, it can be confusing for real estate agents to maximize lead generation and get real estate leads that convert. To help, we compiled the top 43 real estate lead generation ideas using social media, software, and more.

43 REAL ESTATE LEAD GENERATION IDEAS 2019 [FREE & PAID]

​​" Buying a home is exciting. But it can come with some unplanned surprises. One of these is unexpected home renovation you may need to tackle after moving in. These can be sudden repairs or upgrades required that even your home inspector didn’t foresee. "

HOME RENOVATION: EXPECT THE UNEXPECTED 

​​"Getting started in a real estate business can be overwhelming and challenging. Inexperienced real estate investors are encouraged to work with a real estate mentor to help cultivate their skills to become successful. We spoke with experts who shared the important characteristics of a real estate mentor that new investors should look for."

TOP 25 CHARACTERISTICS OF A GREAT REAL ESTATE MENTOR

​​"Tis the season… to look for houses? It may seem counterintuitive since it’s actually a slower time of year and there may be fewer houses on the market, but the holiday season might actually be the ideal time to house hunt. Here are three reasons why."

3 EXPERT-APPROVED REASONS YOU SHOULD ADD "NEW HOME" TO YOUR HOLIDAY SHOPPING LIST

​​"A new poll by PropertyShark reveals that Gen Z is willing to make several sacrifices in order to buy a home: Increasing their commutes, forgo proximity to nature, and deny themselves access to parks and pools. However, there are some amenities that today’s youngest homebuyers won’t give up."

WHAT ARE YOU WILLING TO SACRIFICE TO BUY A HOME? 

​​"Mortgage interest rates have been rising lately. Many experts predict mortgage interest rates will rise in 2019. The Federal Reserve has indicated that it may raise rates three times in 2019. That can make you question whether now is a good time to buy a home or refinance. This is where a mortgage rates forecast can help."

MORTGAGE RATES FORECAST FOR 2019: EXPERTS AGREE THAT RATES WILL RISE

"Your home sale just fell through. Often, the cause is a buyer’s inability to close on a mortgage. Inspection issues, a low appraisal, or cold feet can also kill a deal. You might be a little gun-shy after losing your buyer. But re-marketing a home is easier than starting all over."

WHAT IF MY BUYER'S MORTGAGE DOES NOT GO THROUGH?

​​"As tempting as it may be to gather Internet intel on the person who'll be sitting across from you at the closing table, this practice has its good and bad points. Here are the pros, cons, and pitfalls to watch out for when Googling a home buyer or seller."

SHOULD HOME BUYERS AND SELLERS GOOGLE EACH OTHER?

​​"A number of tenant scams happen regularly, victimizing landlords who do not have effective procedures in place for screening renters, collecting rents, and writing the right contract. We spoke with the experts who shared the different types of tenant scams every landlord should know and avoid."

20 TYPES OF TENANT SCAMS EVERY LANDLORD NEEDS TO KNOW

​"There are many theories and studies about why a specific season may be best for home selling. But there are strong reasons why fall actually may be the best time to buy a home."

WHY FALL MAY BE THE BEST TIME TO BUY A HOME

​​"No one likes to overpay for a purchase, and this is particularly true when buying a home. Check out these home features that often inspire sellers to jack up their price."

8 'VALUABLE' HOME FEATURES THAT MAY BE A BIG WASTE OF CASH 

​​"You aren't required to pay for a real estate attorney when you are buying a house. But if you do, that attorney will represent you during the entire home-buying process."

SHOULD YOU HIRE A REAL ESTATE ATTORNEY WHEN BUYING A HOME?

​"Adam Ailion tells us about how he shifted to a different neighborhood and is getting good returns with a lot less hassle."

WHY HE SOLD HIS RENTALS AND BOUGHT IN ANOTHER NEIGHBORHOOD WITH ADAM AILION

​​"Whether it's ad copy that stresses the home's soaring city views or sneakily staged photos, some listings look better on the MLS than they are IRL."

7 RED FLAGS EXPERTS SAY TO LOOK OUT FOR IN HOME LISTINGS

​​"When done correctly, real estate is one of the most popular and profitable investments with a lot of potential for success."

TOP 24 BENEFITS OF INVESTING IN REAL ESTATE FROM THE PROS

​"Clients are the lifeblood of a real estate business. It’s important to generate enough leads and build your sphere of influence to ensure success. We spoke with experts who shared their best tips on how to get clients in real estate that involve everything from making better uses of open houses to finding new clients online."

TOP 25 EXPERT TIPS ON HOW TO GET CLIENTS IN REAL ESTATE

"Whether it’s an attorney for a retail chain looking for a corner location with lots of foot traffic or a CPA for a developer of creative space who need tenants, chances are an experienced residential broker’s database is loaded with potential commercial opportunities."

BRANCHING INTO COMMERCIAL REAL ESTATE: RISK VS. REWARD

​​"Think you can’t save a down payment for your home? Stop reading those articles about giving up coffee and see how the latest generation is kicking the landlord to the curb and buying their homes."

THE MILLENNIALS ARE ON TO SOMETHING: CREATIVE WAYS TO SAVE A DOWN PAYMENT

​"Typically, real estate carrying costs are paid monthly and include things like property taxes, insurance, mortgage payments, maintenance and more. Both buy-and-hold and fix-and-flip investors have carrying costs and need to incorporate them into their budget."

CARRYING COSTS ON REAL ESTATE INVESTMENTS – 2018

​​"Where do you find the right brokerage for your personality and career goals? What are real estate brokers looking for before they hire and how are hiring trends impacting real estate brokers? We talked to three brokers who gave us their perspective on hiring and what makes an agent stand out."

TOP REAL ESTATE BROKERS GIVE US THEIR PERSPECTIVE ON HIRING TRENDS

​​"Are home equity loans becoming smaller and harder to get? Are they still a good deal? It depends on a number of factors — starting with interest rates, your home’s value and the equity you have in it — but also others that you may not think of."

IS THE HOME EQUITY WINDOW CLOSING?

"New research shows key markets where homeowners prefer to stay put the longest. And fresh data reveal towns where folks are most likely to leave sooner. Reviewing these lists can help you make a more informed buying decision."

10 CITIES PEOPLE HATE TO LEAVE (AND 10 YOU MIGHT WANT TO AVOID)

"While it's difficult to foresee the future, the outcomes of rising temperatures and ocean levels and expanding surge inclined zones could result in balanced home estimations."

HOW CLIMATE CHANGE COULD IMPACT YOUR HOME VALUE

"In the real estate market there have been a handful of changes designed to protect against such a crisis again, yet many things have stayed the same. Industry experts talked with Cheapism about what's new in home buying and what remains unchanged."

10 YEARS AFTER THE CRASH: WHAT YOU NEED TO KNOW ABOUT BUYING A HOME NOW